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MEXICO CITY (AP) — Regional Mexican music — a catchall term that encompasses mariachi, banda, corridos, norteño, sierreño and other genres — has become a global phenomenon, topping music charts and reaching new audiences as it crosses borders. Overall, regional Mexican music grew 60% in the U.S., accounting for a whopping 21.9 billion on-demand audio streams. On Spotify, Mexican music grew 400% worldwide over the last five years, according to Uriel Waizel, lead editor at Spotify Mexico. And I think that is exciting.”Waizel says that while Mexican music is centuries old, “current Mexican music is breaking because it is the music that young people listen to." Actor and singer Lucero, a veteran performer of regional Mexican music, also remembers those days.

Persons: Selena Quintanilla, Eslabon, Pluma’s “ Ella Baila Sola, ”, Eslabon Armado, Junior, Leila Cobo, Billboard’s, Uriel Waizel, Pluma, Taylor Swift, ” Cobo, Waizel, Édgar Barrera, Drake, Barrera, Carín León, Maluma, Don Juan, León, ” Maluma, Pedro Tovar, wasn't, Juan Gabriel, Vicente Fernández's, “, ’ ”, Gabriel Abaroa Jr, Lucero, Becky G, couldn't, it’s, I’m, ” ___ Sherman Organizations: MEXICO CITY, — Regional, Spotify, Grupo Frontera, U.S ., Fuerza Regida, Associated Press, Cobo, Spotify Mexico, YouTube, Fuerza, Premios Juventud, AP, Latin Recording Academy, Mexicans Locations: MEXICO, Mexican, “, U.S, Mexico, Frontera, Puerto Rico, ’, Mexican American, Los Angeles

☆ How Karol G went from a Latin music star to a fashion icon
▼ + stars: | 2023-10-06 | by ( Robb Young | Graciela Martin | ) edition.cnn.com time to read: +24 min

With 66 million followers on the platform, Karol G ranks 70th in terms of follower count but 6th when it comes to engagement rates. But the label’s enthusiasm for its Karol G campaign a half-year after its release is telling, nonetheless. Karol G attends the #BoF500 Gala during Paris Fashion Week at Shangri-La Hotel Paris on September 30, 2023 in Paris, France. By the time Karol G entered the scene in a big way, fashion, luxury and sportswear giants were still warming up to her male counterparts. People aren’t as fixated on that anymore.”Indeed, it is the shift in attitudes toward language that appears to have helped Karol G secure the Loewe deal.

Persons: Karol G, Jonathan Anderson, Karol’s, Shakira, — Karol G, Provenza, “, ”, Nicki Minaj —, Karol, Karol G's, she’s, Lea Colombo, “ Karol G, Charlie Smith, Loewe, couldn’t, Ricky Martin’s, hasn’t, “ I’ve, Anderson, Karol G’s, ” Karol G, Christopher Polk, SocialBook, Kim Kardashian, Julian Martinez, ” Martinez, “ Karol, Miu, Roberto Cavalli, Gina Ferazzi, Loewe’s Smith, Jacquemus, Barbie, Emilio Pucci, —, Vetements, Rick Owens, Pascal Le Segretain, Maykol Sanchez, Spotify’s, Yankee’s, Don Omar’s, Maluma, J, Nicky Jam, . Ivy Queen, Jennifer Lopez, Shakira —, Burberry —, Becky G —, Karol —, Ovy, Bad Bunny, Rich Fury, Karla Martínez, There’s, Leila Cobo, Billboard’s, ” Cobo, aren’t, “ Jonathan, ” Karol, Carolina Giraldo Navarro, Colombia’s, J Balvin, Cobo, She’s, ” she’s, haven’t, ’ ” Karol G, Alexander Tamargo, Nina García, Elle, García, ” García, I’ve, I’m, it’s, Brett Alan Nelson, I’d Organizations: The, Fashion, CNN, —, Billboard, MTV, New York City’s Rockefeller Center, Variety, Los Angeles Times, Getty, Brands, Los, Paris, Spotify, Reebok, Umbro, Dolce, Gabbana, Nike, Guess, Adidas, Trailblazers, Burberry, Levi’s, Kappa, Puerto Rican, Pew Research Center, Limits, Vogue Mexico, reggaeton’s, Loewe, Carolina, Puerto Locations: Spanish, ”, Latin America, New York, Newark , New Jersey, California, Versailles, bejeweled, Paris, France, Spain, Italy, Germany, Canada, America, Balmain, Barcelona, Rosalía, American, Panama, Jamaica, Puerto Rico, Dominican, Caribbean, Medellín, Colombia, Puerto, Miami, Mexico City, Buenos Aires, Santiago, Chile, Austin, Austin , Texas, Mexico, North America, Europe, Dubai, Singapore, Nairobi, Puerto Rican, Sera, Miami , Florida, Colombiamoda

The Mexican grupera (a form of regional music) band Los Bukis become the first Latin music band to sell out two shows at the 70,000-seat SoFi Stadium. The magnitude of generational diversity could be seen when the Grammy award-winning Mexican band Los Tigres del Norte were on stage. Hernán Hernández and Jorge Hernández of the band Los Tigres del Norte perform Saturday. Scott Dudelson / Getty Images"Before, we really were invisible,” said Leila Cobo, a renowned Latin music expert and Billboard’s vice president of Latin content. "Now I think the kids go to see their parents’ music and Bad Bunny."

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